Maxim/Nautica Jeans Launch Party - Chicago, originally uploaded by celikins.
This friday I was invited to attend a Chicago Launch Party for Nautica Jeans Co.® debuting a new jean for spring 2007 called the N-Series® Straight Leg jean. The party seemed to be a great success, many people packed the 'Underground' night club.
A rep from Nautica Jeans Co. explained the premise to me. Maxim ladies were readily made available to entice guys to try on a pair of jeans. Those who tried on a pair were able to take a FREE pair home that same night.
Pictured here is one of the Maxim girls ready to take the men's measurements for them to try on a pair of Nautica Jeans.
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